Sherri Langburt is the CEO of BabbleBoxx and is a pioneer in the influencer marketing space. After paying her dues as a business systems analyst at AIG and Credit Suisse, Sherri landed at Weight Watchers where she was a key proponent of its online division, which she felt was prime for enormous growth. Indeed, in 2003, many brands working with Weight Watchers became interested in collaborations with “mommy bloggers” to get the word out about their products in lieu of traditional advertising. Weight Watchers was one of the first companies to invest paid dollars behind content from these bloggers, and after seeing the tremendous impact of this strategy on the Weight Watchers business, Langburt ventured out to start her own blogging site which developed into a social media agency. A passion for writing and brand marketing, and a desire to create an innovative social media solution led Sherri to create BabbleBoxx, an influencer co-sampling service. BabbleBoxx currently provides a full-range of influencer marketing services to brands on multiple platforms. Launched in December 2015, BabbleBoxx was named by Inc. Magazine to the 2018 Inc. 500, the top echelon of its annual list of America’s 5000 Fastest Growing Private Companies.