Building Your Online Presence Part 2: Building Kosher Brands in the Age of Influencer Marketing
The Jewish people are a nation of storytellers and food is often the ingredient that ties our people together. While Jewish cooking, food and recipes appear to be prevalent on the Internet, there is little storytelling happening to keep our kosher culture (and beloved brands) fresh and relevant on social media channels.
Why not invest in influential storytellers, those who are interested in the distinctive qualities of Jewish life?
With millennials and young consumers now hoping for more diversity in their ads, brands can’t rely on mainstream influencer marketing strategy; and have to embrace a more diverse approach in both their digital marketing and the influencers that represents them.
In this presentation, we’ll show marketers how to think outside of the box and approach influencers that better represent their community in order to keep up with the trends. Audiences will discover that Jewish influencers are emerging and making their mark on the industry and mainstream social stars are creating content to embrace different ethnicities, cuisines, diets and culture.
Topics areas covered will include:
Marketing Jewish Culture through Influencers
Social Strategy + Campaign Planning
Influencer Casting + Talent Management
Campaign Performance Management & Reporting